Graph-Based Data Engineering Models for Enhancing Accuracy and Diversity in Multi-Modal Retail Recommendati on Systems at Scale

Robert Martin Walser

Graph-Based Data Engineering Models for Enhancing Accuracy and Diversity in Multi-Modal Retail Recommendati on Systems at Scale

Authors

Robert Martin Walser

Graph AI Engineer – Scalable Retail Recommender Systems with Multi-Modal Data, Argentina

Keywords:

Graph Neural Networks, Retail Recommender Systems, Multi-modal Data, Data Engineering, Recommendation Accuracy, Diversity Metrics, Scalability

Synopsis

Retail recommendation systems are increasingly challenged by scale, diversity, and accuracy in dynamic, multi-modal environments. Traditional collaborative and content-based filtering models struggle to integrate varied data types such as text, image, and transaction history. This paper presents a novel graph-based data engineering framework that enhances both accuracy and diversity in retail recommendations by leveraging graph neural networks (GNNs) to capture complex interrelations across modalities. Our proposed model structures user-item interactions, product metadata, and image embeddings into a heterogeneous graph. Extensive experimentation on large-scale datasets demonstrates up to a 15.2% increase in Top-10 precision and a 22.6% improvement in diversity over baseline models. We discuss data preprocessing workflows, graph schema design, and integration strategies for multi-modal inputs, concluding with practical implications for scalable deployment in real-world retail environments.

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